Here are ten essential statistics from different sources that make the business case for a video marketing strategy.

• Video traffic will be 82% of all internet traffic by 2021, an increase from 73% in 2016. [Cisco…]
• Over 100 million hours of videos, or 8 billion videos, are watched daily on Facebook. [Techcrunch…]
• YouTube viewers watch 1 billion hours of video daily. [Wall Street Journal…]
• In an average week, YouTube reaches more 18+ year-olds on mobile alone during prime-time TV hours than any cable TV network. [Google…]
• Videos are 6X more likely to be retweeted than photos and 3X more likely to be retweeted than GIFs. [Twitter…]
• 64% of customers are more likely to buy a product online after watching a video about it. [Forbes…]
• More than half of all internet users look for videos related to a product or service before they visit a store. [Google…]
• A Facebook video receives, on average, 135% more organic reach than a Facebook photo. [Buffer…]
• 64% of travelers watched a video when thinking about taking a trip. 37% watched a video when deciding which web site to book on. [Google…]
• 55% of people watch online videos every day, 78% watch videos online every week, [Hubspot…]